website promotion

Link Building
SEO - Search Engine Optimisation
Social Marketing - LinkedIn, Facebook etc.
Blogging
Email & Affiliate Marketing

The above are all types of techniques the we user to promote your website.
To do this, we or course have to get to you know and your company as you know your industry better than anyone else.
Promoting your website is not just about altering your site, it involves many off-site things that drive traffic to your website.

Of course, most people have heard of Search Engine Optimisation or SEO.
SEO generally breaks down into two types, Sponsored or Pay Per Click (PPC) and Organic search engine promotion.
Below is small description of the two:

Sponsored or Pay Per Click (PPC)
Pay per click advertising is definitely one of the most popular search engine promotion solutions.
You may have heard of Google Adwords or Yahoo's equivalent.
PPC links are the "Sponsored Links" you see that appear at the very top and in the right column of the search results pages.
Websites and advertisers 'bid' on search terms and their advert show appear under "Sponsored Links".
Pay per click is a very quick way to achieve traffic to your site, however, it does come at a cost. If your chosen search keywords are in a competitive market then it can get expensive and once you stop paying the search engines, your site essentially disappears!

Unsponsored or "Organic" search engine promotion
Organic promotion are the 'non-paid' search results that appear on the left hand side of the page.
These results are ranked by the search engine according to the relevancy of your website to the search term typed.
Organic Search Engine Optimisation (SEO) is the process to alter your website to make it more relevant to the search engine so that your chosen keywords will drive traffic to your site. This is also where off-site techniques like social marketing comes into play.
This technique has the benefit of no click costs and once your site has risen through the rankings it stays there. Although achieving these high rankings does take time.

CwDev through experience, understands the current research and development of the major search engines and market competition and helps to enhance your website's position within the major search engines organically. We have a vast amount of experience with PPC also, and we work with you to discuss your budget, expections and long term website marketing view.