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See our SEO page for information and the various techniques used.
SEO
SEO (Search Engine Optimisation) in a nutshell is the 'art' to achieve search engine listings through a variety of methods.SEO tends to come in 2 flavours, Organic and PPC (Pay per Click).
Organic
Organic SEO is the term used to describe SEO through the use of well designed website, utilising keywords and generally designing your website to be search engine friendly.
Now this again comes in 2 forms, so called 'white hat' and 'black hat' techniques.
White hat techniques is the term used for SEO techniques which conform to the search engines guielines and involves no deception.White hat techniques is generally summed up as creating website content for users and not for search engines, making the content easily accessible to the search engines rather than trying to decieve them.
Black hat techniques however are the opposite. They are used to trick the search engines and improve ranking in ways that are dissallowed in the search engines guidelines and are seen as deception.
An example of this is to have some content that is positioned off screen, unviewable to the user but the search engine can still see it, or to have text on screen with the same color as the background, again making it unviewable to users.
Search engines very often penalize sites that implement these black hat techniques, they do this by simply not listing the site in their results, a major blow to most sites! We do not encourage the use of so called black hat techniques.
PPC (Pay per Click)PPC is a technique which involves paying the individual search engines every time a user actually clicks on an advert. Advertisers bid on keywords that are relevant to their business, so that when these keywords are searched for in the search engine their website link appears in the sponsered results list.
Google and Yahoo also offer inclusing into content network websites. For this, they attempt to provide ads that are relevant to the content of the page where they appear.
Many websites use and view PPC as a quick route to appearing high in a search engines ranking. However, this can be a very expensive method if it is not managed correctly, and is also prone to other pitfalls.
CwDev through experience, understands the current research and development of the major search engines and market competition and helps to enhance your website's position within the major search engines organically.
We have a vast amount of experience with PPC also, and we work with you to discuss your budget, expections and long term website marketing view.
Contact us to discuss your SEO strategy and to discuss the various price plans we have available.